Why did Encore Custom AV Choose Dolby Atmos for Our New Showroom?

on Saturday, 21 February 2015. Posted in Northern Virginia Home Theater Installation

Because you never get a 2nd chance to make a spectacular 1st impression

When you call yourself a professional, you have to bring “it,” whatever “it” might be. In the audio video/home theater industry, “it” is the knowledge of what products work to create the most authentic cinema experience at home for clients just like you.

For the last several years, Encore Custom AV has been designing and integrating homes in Northern Virginia and the Metro DC areas (and throughout the mid-Atlantic region) and earned numerous awards, including Integrator of the Year for 2014. So when we made the commitment to build a brand new, state-of-the-art showroom at our headquarters in Sterling, we knew we had no other choice but to bring “it.”

What’s the “it” in a custom home theater showroom? Is it the quality of the projection or the luxury of the seating or how well all the components are hidden? While all contributing factors, we’ve found that the most rewarding part in constructing your own private cinema is in the mastery over the sound quality. That’s the “it.” And with an entire industry of manufacturers and products dedicated to sound reproduction, we knew “it” had to be Dolby Atmos for our showroom.

With Dolby Atmos, any sound can be rendered as a single audio element, separate and distinct from the rest of the soundtrack. It might be tires screeching or a helicopter landing or a cry from far off in the woods—the director decides exactly where the sound should begin and where it should travel, and they take you along for the ride!

For 5.1 or 7.1 channel-based audio, sound mixers have to decide which speakers reproduce which sounds. With Dolby Atmos, the filmmakers simply determine where the sound should be located, and the system intelligently makes the speaker-assignment decisions. Audio objects spring up and move anywhere in three-dimensional space, including anywhere overhead.

Visitors to our showroom experience a soundtrack as they would in a natural environment. By integrating speakers into the ceiling, a home theater audience experiences a more immersive atmosphere with elements like rain and debris sounding as if they really are falling from above.

Dolby Atmos supports up to 128 simultaneous audio objects in a cinematic mix. These include stationary sounds that are reproduced through all the speakers, such as a music background. Content mastered for home reproduction includes all the audio objects from the original film, placed in three-dimensional space just like in the multiplex.

But never take someone’s word for it when they’re claiming to be professional. Make them prove they’ve got “it.” You can make Encore Custom AV prove it by stopping by our 4,500 sq. ft. design center and professional home theater (with the aforementioned Dolby Atmos system), media room and conference room. While you’re there, we’ll show you the engineering department, dedicated to testing all materials for quality control, and walk you through the design center, with samples of everything from carpets to acoustic screenings to molding and ceiling treatments.

In addition to the Dolby Atmos, our new showroom features products by Savant Systems, CINEAK chairs, Pro Audio Technology, Crestron lighting, Digital Projection, and a Crestron control system throughout. But reading isn’t believing. Let us prove “it.” Come out to 103 Carpenter Drive, Suite C, in Sterling, Virginia, and see for yourself why you should be calling “Encore!”

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